The Story Behind
The Sports Ledger.
Who we are, why we started, and where we're headed as an independent sports business publication.
Built on curiosity.
Guided by evidence.
The Sports Ledger was founded to make sports business research more accessible. We believe thoughtful analysis, clear communication and strong visual storytelling can help explain one of the world's fastest-growing industries.
We are a small team of students with backgrounds in business, finance and technology, united by a shared curiosity about how the business of sport really works.
A publication taking shape, one step at a time.
We're building The Sports Ledger step by step. Here's the path we're on — from where we are today to where we're headed.
Research Library
A growing, searchable collection of our published analysis and reports.
Weekly Insights
Short, regular pieces breaking down developments in the business of sport.
Interactive Data
Visual, explorable datasets that make complex figures easier to understand.
Industry Reports
Longer-form deep dives into specific markets, competitions and organisations.
Collaborative Research
Working alongside students, academics and professionals on shared questions.
Future Advisory Projects
Applying our research to real-world questions, when the time is right.
Join the Conversation.
Whether you're a student, industry professional or simply interested in the business of sport, we'd love to hear from you.