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Every article we've published on the economics, finance and strategy shaping global sport, in one place.

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Sport Finance

When Insurance Money Enters Sport

Sports franchises can be valuable long-term investment assets. When the capital behind them also backs life policies and annuities, the ownership starts to affect policy holders.

5 Minutes
Sport Finance

How FIFA Plans to Sell Tomorrow's World Cup Today

A proposed $4.2bn equity sale would turn future tournament income into immediate development capital. It would also give investors a permanent claim on football's most valuable commercial rights.

5 Minutes
Media Rights

Why Streaming Giants are Buying Uncertainty

Sport offers platforms a fixed schedule, an unknown ending and a mass audience that arrives at once. That makes it valuable diversification - and expensive insurance.

6 Minutes
Commercial Strategy

How Much Bigger Can the World Cup Become?

A 64-team tournament would create more matches, more countries and more inventory. It would not guarantee proportionately more value.

4 Minutes
Ownership Models

The Age of The Sports Empire

The most valuable ownership groups no longer buy teams in isolation. They assemble portfolios of franchises, venues, media and real estate; then search for economies of scale between them.

4 Minutes
Ownership Models

Football Enters Its Portfolio Era

Multi-club ownership promises operational scale, financial flexibility and a controlled pathway for talent. It also concentrates influence - and failure.

5 Minutes
Sport Finance

Why Private Capital Is Buying Sport

Scarcity, recurring revenue and decades of valuation growth have turned clubs and leagues into institutional assets. The difficult question is how investors eventually get out.

4 Minutes
Commercial Strategy

The Economics of the Fifa World Cup

The World Cup presents itself as a competition between nations. Financially, it is closer to a four-week concentration of global intellectual property: a scarce live product, licensed across territories and sold at a premium because almost everyone is watching at once.

4 Minutes
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