Understanding the
Business Behind Sport.
Independent research exploring the economics, finance and strategy shaping global sport.
Built on curiosity.
Guided by evidence.
The Sports Ledger was created to make sports business research easier to access and engage with. We examine how organisations, competitions and markets develop, then present the evidence through clear analysis and visual formats.
Our ambition is to build a trusted independent source for people interested in the business behind sport. The publication covers sport finance, commercial strategy, technology and governance, drawing on ideas and cases from across sports and markets.
More about The Sports LedgerThe themes we explore.
Exploring the forces shaping global sport.
When Insurance Money Enters Sport
Sports franchises can be valuable long-term investment assets. When the capital behind them also backs life policies and annuities, the ownership starts to affect policy holders.
How FIFA Plans to Sell Tomorrow's World Cup Today
A proposed $4.2bn equity sale would turn future tournament income into immediate development capital. It would also give investors a permanent claim on football's most valuable commercial rights.
Why Streaming Giants are Buying Uncertainty
Sport offers platforms a fixed schedule, an unknown ending and a mass audience that arrives at once. That makes it valuable diversification - and expensive insurance.
How Much Bigger Can the World Cup Become?
A 64-team tournament would create more matches, more countries and more inventory. It would not guarantee proportionately more value.
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Whether you're a student, industry professional or simply interested in the business of sport, we'd love to hear from you.