Understanding the
Business Behind Sport.
Independent research exploring the economics, finance and strategy shaping global sport.
Built on curiosity.
Guided by evidence.
The Sports Ledger was founded to make sports business research more accessible. We believe thoughtful analysis, clear communication and strong visual storytelling can help explain one of the world's fastest-growing industries.
We are a small team of students with backgrounds in business, finance and technology, united by a shared curiosity about how the business of sport really works.
More about The Sports LedgerThe themes we explore.
Exploring the forces shaping global sport.
How FIFA Plans to Sell Tomorrow's World Cup Today
A proposed $4.2bn equity sale would turn future tournament income into immediate development capital. It would also give investors a permanent claim on football's most valuable commercial rights.
Why Streaming Giants are Buying Uncertainty
Sport offers platforms a fixed schedule, an unknown ending and a mass audience that arrives at once. That makes it valuable diversification - and expensive insurance.
How Much Bigger Can the World Cup Become?
A 64-team tournament would create more matches, more countries and more inventory. It would not guarantee proportionately more value.
The Age of The Sports Empire
The most valuable ownership groups no longer buy teams in isolation. They assemble portfolios of franchises, venues, media and real estate; then search for economies of scale between them.
Join the Conversation.
Whether you're a student, industry professional or simply interested in the business of sport, we'd love to hear from you.